Mr. Happy Crack Breathes Life Into Seemingly Boring Business

With brilliant marketing and a fresh, hip image, this foundation repair business is quickly making a name for itself as an up and coming franchise. People are actively seeking to purchase hats, umbrellas, shirts and other paraphernalia featuring the company's mascot/logo "Mr. Happy Crack, and many of its customers are demanding that they receive such items with their service. Now that is brand evangelism.
Check out this Wall Street Journal article on
the company.Hey, I like my logo, but it you think you can come up with something as endearing and catchy as Mr. Happy Crack, feel free to use darbyDarnit as your muse. Test your creative prowess by proposing a mascot/image for darbyDarnit Freelance Writing Services. No, I can't offer any huge awards or cash prizes. But the Nike swoosh was designed by a student, and he/she has a pretty good story to tell today, and probably not much problem getting high paying work. If you come up with something incredible that I decide to use, I'll tell a great story about it, give you full credit, showcase it on the site, and treat you to a nice bottle of wine - assuming you're over 21. Quills, pens, pencils, and other like-minded cliche images are forbidden. I'm not interested in "Mr. Happy Mont Blanc."
Labels: branding, foundation repair, image, logo, Mr. Happy Crack, The Crack Team, Wall Street Journal

2 Comments:
An excellent blog. Keep it up. I have a wedding web site design blog. It pretty much covers
wedding web site design related stuff. Come and check it out if you get time :-)
Darby:
You spoke too soon, as our Board of Directors read your missive on Mr. Happy Crack and wanted to present you with a Mr. Happy Crack Mont Blanc. Sadly, you totally ruined the surprise and now we're left with no choice but to give it to the guy who hangs outside our office muttering to himself.
-May All Your Cracks Be Happy,
Sidney Crackstein, Agent/Bodyguard for Mr. Happy Crack-
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